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"Rock-em Sock-em Robots"


Rock 'Em Sock 'Em Robots
Rock 'Em Sock 'Em ROBOTS Game

Rock 'Em Sock 'Em Robots is a two-player game/toy designed by Marvin Glass and Associates and released by Marx toys in 1966 . Marx later was acquired by Tyco Toys, which was acquired in 1997 by Mattel, Inc. It is currently marketed by Mattel.

Each player takes control of either the red robot (the "Red Rocker") or the blue robot (the "Blue Bomber"), both of which are standing on a platform reminiscent of a boxing ring. By pushing buttons on a pair of joysticks at the base of the platform, players make their robot punch at their opponent's robot. If a robot's head gets hit with the sufficient force at a suitable angle, its head will pop up, signifying that the other player has won.

Rock 'Em Sock 'Em Robots has enjoyed far-ranging success in the United States, selling in the hundreds of thousands and becoming something of a minor pop-culture phenomenon. The game was also available in the United Kingdom during the 1970s, where it was sold under the name Raving Bonkers.

Marx Toys also released an updated version of Rock 'Em Sock 'Em Robots called Clash of the Cosmic Robots in 1977. It featured robots of a more space-age design, likely inspired by the science fiction influences of the time.

For a period of time in the mid 1990s the blue robot was changed to a darker shade of blue and given a head more like that of Robocop. The red robot was changed to a grey (Though the instructions referred to him as "silver") color but retained his classic head. Their respective names were changed to "Bolt Crusher Bob" and "Gear Grinder Greg". Aside from the cosmetic changes the game remained the same.

In 2000, a reissue of the classic version was developed by Mattel, at approximately half the size of the original model. In addition, an action figure line, a PlayStation game, electronic handhelds, a head-to-head plug and play and bobble head dolls have been recently introduced. The PlayStation game was Rock'em Sock'em Robots Arena, published by Mattel Interactive, and was developed by Paradox Development using their successful game engine from the Wu-Tang video game. The video game and action figure lines represented a newer, updated version of the robots, whereas the reissued game and licensed products all were based on the original Red Rocker and Blue Bomber characters.

In the new GameBoy Advance game, more robots were added, including: "Yellow Yahoo", "Brown Bully", "Orange Oppressor", "Silver Stretcher", "Purple Pyro", "Green Grappler", "Pink Pummeller", and the "Black Bruiser". The game was also made into a mobile phone video game by Oasys Mobile recently.

Wikipedia contributors. Rock 'Em Sock 'Em Robots. Wikipedia, The Free Encyclopedia. November 14, 2008, 20:26 UTC. Available at: http://en.wikipedia.org/w/index.php?title=Rock_%27Em_Sock_%27Em_Robots&oldid=251833139. Accessed November 24, 2008.


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